BPI Outdoors is the parent company of several highly successful product brands in the hunting & shooting industry, including CVA® muzzleloading and center-fire guns and accessories, POWERBELT® muzzleloading bullets and accessories, QUAKE® hunting & shooting accessories, DURASIGHT™ scope mounts, BERGARA™ barrels, actions and rilfes™ and DEAD AIR ARMAMENT™ suppressors. BPI is located in Lawrenceville, Georgia.
Our corporate goal is to achieve the #1 market share position in each of the product categories in which our brands compete. BPI’s “mature” brands, including CVA, PowerBelt, and Quake (THE CLAW® slings), have accomplished this objective. The newer brands, DuraSight™ Scope Mounts, and Bergara Barrels™, have shown impressive initial results, demonstrating a year over year growth that, if continued, will soon establish market leading positions within each of their respective category niches.
In 2015, BPI Outdoors, in partnership with Sound Moderation Technologies LLC, is launching a line of silencers under the brand Dead Air Armament™. The Dead Air product line will feature a full line of suppressors for calibers up to .300 Winchester Magnum. Our strategy for this brand is simply to make the best silencers on the market, and we feel that our introductory line will firmly establish that reputation.
BPI utilizes channel and direct sales relationships with virtually all major sporting goods wholesalers, buying groups, specialty retail chains, and mass merchants. This system ensures that consumers can easily find our products nation-wide. We also manage a sales force of over 60 representatives located throughout North America that ensures that our customers are adequately serviced.